About Us

We care because we know how much you do

The innovative music industry companies of the 1970s and ’80s hand crafted products that could last forever, were easy to maintain, could survive the hazards of the road, and sounded great. Now, imagine if one of those companies opened a satellite office in Columbia, S.C. and never bothered to tell that office that they went out of business or decided to offshore everything. Your pedal is built by touring and former pros at our “small batch distortery” who are crazy about classic pedals and the great work of our competitors. That being said, we love ours even more. Everything we have designed and will design begins as something we wished was out there for our own setups. After a LOT of revising, it becomes worthy of yours.

We had a million reasons to decide against doing this, just like you have a million excuses not to rock out

The same bravery that motivated you to take up playing is what motivated us to start building our first prototypes.Like you, we believe in genuine rock and roll fun, danger, courage, passion, commitment, and the thrill of hearing and seeing what you have dared to dream made real. These are the values that we share with our customers, and we are committed to doing our part towards getting you the most out of that experience. The rest is up to you.

While we are often asked if our start-up will become a success,

we believe that every pedal we get to make for our customers is a success. Our work is dreamed, designed, and created in Columbia, South Carolina. We are proud that every pedal is hand-wired here in the USA, and we are also proud to say that we are committed to top-notch customer service and getting you fired up to play music.


Caroline Guitar Company is a proud member of the USC/Columbia Technology Incubator. Since its inception in November 1998, the USCCTI has provided opportunities for entrepreneurs to commercialize their ideas, produced successful, financially viable and freestanding businesses, and created hundreds of additional jobs in the community.

Meet Our Team

Pat Thiele (the Yang)
Business Development Officer
Philippe Herndon (the Yin)
Founder and Chief Product Designer
Patrick
Operations and Builder
Mike Rogers
Builder
Paul
Builder
Ben Kerley
Builder

Some of Our Noteworthy Customers

and what they say...

  • "Holy fucking shit Phillippe this… this pedal is a dream come true"
    Ben Bridwell / Band of Horses